Stoli Is Using Google Trends Data to Create Holiday Instagram Posts

After you search for martini recipes this year, try checking Stolichnaya's Instagram page to see pictures of what the drinks look like. In June, the brand's premium Elit vodka line started analyzing Google Trends data to zero in on online chatter and use it to crank out stylized posts of bottles, martini glasses and recipes. For the holidays this year when searches for martinis and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab...