AdWeek -
21 Dec 2016 01:12

Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic. In its latest parody, SNL host and Massachusetts native Casey Affleck took on Canton, Mass.-based Dunkin' Donuts, playing one of the chain's "real" everyman customers. And as Business Insider pointed out, the fake commercial signals Dunkin's bigger branding issues as it looks to expand outside of the East Coast. But the spot is also another example of Facebook's ongoing freeboot...
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