In 1971, the Coca-Cola Corporation released one of the most iconic commercials of all time, featuring young people of all races and nationalities standing on a hillside singing about living together in harmony. Coca-Cola was on top of the world. Then, 14 years later, in the middle of the cutthroat '80s, the beverage powerhouse nearly blew itself up with a brash, ill-fated decision in the U.S. market that threatened the entire global brand. Coke was losing market share to archrival Pepsi, and dec...
In 1971, the Coca-Cola Corporation released one of the most iconic commercials of all time, featuring young people of all races and nationalities standing on a hillside singing about living together in harmony. Coca-Cola was on top of the world. Then, 14 years later, in the middle of the cutthroat '80s, the beverage powerhouse nearly blew itself up with a brash, ill-fated decision in the U.S. market that threatened the entire global brand. Coke was losing market share to archrival Pepsi, and dec...
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