Nike turned into a luxury brand when no one was looking

Getty/Pablo Cuadra For anyone who has recently bought Nike shoes or apparel, or walked into one of its latest stores, this won't be news: Nike has slid upscale recently. In 2016, it overtook Louis Vuitton as the most valuable apparel brand in the world, according to a ranking by Forbes. "It's not like people aren't spending money on high-priced items," Business Insider retail analyst Cooper Smith told Complex in May. "It's just that their preferences for lifestyle and their preferences for fashi...