Whole Foods' dream transformed into its worst nightmare

Mallory Schlossberg/Business Insider Whole Foods pioneered the organic food movement in the US decades before it was popular, betting on the idea that people would pay a premium for the label. The idea paid off: sales of organic food more than tripled between 2005 and 2015, from $13.8 billion to $43.3 billion, according to the Organic Trade Association. Whole Foods' business should be booming as a result. But customers are abandoning the supermarket chain, as retailers like Kroger and Walmart ra...