How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year's telecast tops Leo's history-making moment remains to be seen, but social media is a brand's best bet to win big...