A $77 billion investment firm joined forces with Microsoft, and it hints at where investing is headed

Stephen Brashear/Getty Images Acadian Asset Management, a $77 billion investment firm, has signed a partnership with Microsoft to use the tech company's Bing Predicts macroeconomic indicators The deal is the latest example of Wall Street firms using so-called "alternative data" to get an edge Investors are in thebusiness of making predictions. When an investor's prediction is correct they'll deliver outsized returns. On the flip side, if an investor's hunch is wrong, they'll lose money.And as th...