Retailer's switch, which follows similar move by Tesco, criticised as misleading for shoppers and insulting to farmers The supermarket chain Asda has relaunched its value Smart Price food range as Farm Stores, reigniting the row about retailers' controversial use of "fake farm" brands to sell products. Asda, which pledged to replace the Smart Price branded products completely by 2018, has recently reintroduced the Farm Stores label for both meat and fresh produce after dropping it in 2001.
Retailer's switch, which follows similar move by Tesco, criticised as misleading for shoppers and insulting to farmers The supermarket chain Asda has relaunched its value Smart Price food range as Farm Stores, reigniting the row about retailers' controversial use of "fake farm" brands to sell products. Asda, which pledged to replace the Smart Price branded products completely by 2018, has recently reintroduced the Farm Stores label for both meat and fresh produce after dropping it in 2001.
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