From nasty to nice: how adblockers are trying to pivot

Controversial software was branded enemy of publishers, but adblocker developers are reassessing their relationships Adblocking, for a long time used quietly by tech-savvy desktop surfers, exploded into the public consciousness in 2015 when Apple allowed content blocking on the iPhone. For a while, it looked like a war was in the offing: adblocker developers argued that ad-supported media on the net was abusing its readers, while publishers argued that blocking ads was tantamount to theft. Both ...