Business Insider -
22 Apr 2017 06:04

YouTube/Riot Despite eSports' swift audience growth, when it comes to brand sponsorships, the industry is lagging behind and investment is largely driven by partnerships with other sports properties and leagues. While this isn't necessarily a bad thing, in order for the market to really mature, it needs to look beyond sport. If you look at the current state of play, teams as varied as the Miami Heat, Manchester United, West Ham and the Philadelphia 76ers - who recently purchased eSports franchis...
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