Cheerleading is no longer a sideline sport. With roughly 4 million participants from elementary school through college, revenue estimated at more than $2 billion a year and national championships aired on ESPN, cheerleading has evolved into a big business. With more than 70 countries participating in cheerleading, there's even talk of it becoming an Olympic...
Cheerleading is no longer a sideline sport. With roughly 4 million participants from elementary school through college, revenue estimated at more than $2 billion a year and national championships aired on ESPN, cheerleading has evolved into a big business. With more than 70 countries participating in cheerleading, there's even talk of it becoming an Olympic...
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