Ethan Miller/Getty Images Programmatic TV platforms are a$100 billion opportunity, according to a note from investment bank Credit Suisse. The investment bank estimates US TV advertising revenues will accelerate from 2% growth in 2014-2016 to between 5% and 7% per year in 2017-2030. In April, broadcasters Fox, Turner, and Viacom partnered to launch OpenAP, an audience targeting solution working across all three broadcasters in a bid to compete with the digital advertising ecosystems dominated by...
Targeted TV ads present a $100+ billion opportunity (TWX, VIAB, FOXA)
Business Insider - 26 Apr 2017 17:13
Ethan Miller/Getty Images Programmatic TV platforms are a$100 billion opportunity, according to a note from investment bank Credit Suisse. The investment bank estimates US TV advertising revenues will accelerate from 2% growth in 2014-2016 to between 5% and 7% per year in 2017-2030. In April, broadcasters Fox, Turner, and Viacom partnered to launch OpenAP, an audience targeting solution working across all three broadcasters in a bid to compete with the digital advertising ecosystems dominated by...
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