When it comes to elections, we've found that nothing beats reporting on the ground. So we've identified six key constituencies to follow in depth At every election the same question reverberates around the newsroom: "We know what the polls are saying, but what are people really thinking?" When it comes to the polls, after the last election we're wary of giving weight to individual samples. And that's a commonly shared suspicion: a poll on trust (how else to judge it?) after the 2015 election, sh...
Voices and votes: Why the Guardian wants to find out what Britain is really thinking
The Guardian - 20 May 2017 11:00
When it comes to elections, we've found that nothing beats reporting on the ground. So we've identified six key constituencies to follow in depth At every election the same question reverberates around the newsroom: "We know what the polls are saying, but what are people really thinking?" When it comes to the polls, after the last election we're wary of giving weight to individual samples. And that's a commonly shared suspicion: a poll on trust (how else to judge it?) after the 2015 election, sh...
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