Burger King's 'Who Is The King?' Vote Reportedly Angers Belgian Royal

Burger King appears to be eyeing more than just business expansion this summer. The fast-food giant has launched a mock, online vote titled “Who Is The King?” that pits its fictional, royal brand name against Belgium’s King Philippe ahead of the company’s first Burger King restaurant in the Western Europe country. “Two kings, one single crown, who shall reign?” it asks. Unfortunately for the advertising campaign ― as playful as it may be ― it’s reportedly broiled more than just...