W Hotels Launched an 'Advergame' to Celebrate the Opening of the W Bellevue Hotel

W Hotels Worldwide, part of Marriott International, launched Belle the Bear, a web-based "advergame" celebrating the opening of W Bellevue, the company's new hotel in Bellevue, Wash. Developed by Pen&Public, Belle the Bear is a Frogger-style platforming title, challenging players to move left, right and forward to help a bear named Belle progress through multiple...