How a viral site for millennial 'betches' quietly became a full-blown media company

Betches When Jordana Abraham, Samantha Fishbein and Aleen Kuperman started detailing the ins and outs of the typical girl-on-campus as 22-year-old college seniors back in 2011, little did they know that their satirical blog would become a viral internet phenomenon. So much so, that today, Betches is not just a millennial lifestyle website, but a full-fledged brand in its own right. It spans a popular Instagram account, an e-commerce store, two bestselling books, a newsletter, a podcast and a soc...