THE END OF APPS: How Apple, Facebook, and Google are ushering in the next evolution of app experiences, and what that means for businesses (GOOG, GOOGL, AAPL, FB)

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence,click here. In 2009, Apple coined the phrase “there’s an app for that,” and within six years, its prophecy had been fulfilled. Apps had become the primary way peoplenavigate the internet, overtaking mobile and desktop web browsers. And now they account for the vast majority of time spent on mobile devices. But, despite this dominance,...