An ad executive explains how Burning Man is really a massive marketing festival

Jon Bond If you want an example of how to build a brand today, there’s no better place to look than Burning Man, the festival that takes place annually in the heart of the Nevada dessert. Anyone involved with Burning Man would swear that it is completely devoid of ‘marketing,' and that is precisely what makes it brilliant marketing, circa 2017. My first clue that these folks know what they are doing came at the entrance to the festival where a sign proclaimed the 10 principles of Burning Man...