Mercedes' parent company has a plan to beat Uber at its own game

Moovel Daimler, Mercedes parent company, is preparing for the death of car ownership in cities. The move is nothing new within the automotive industry. General Motors has also dipped its toe in the mobility spaceby launching itscar-sharing service Maven. As has BMW with its ReachNow service and Ford with its GoDrive program. But Daimler is taking a unique approach with its mobility service, Moovel, which the company launched in the US in April 2016 after a series of mergers.Moovel allows urban d...