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The COO of $5.7 billion investment giant BlackRock identifies 'one of the greatest misnomers' about America's hottest investment product BlackRock. Rob Goldstein, the chief operating officer of BlackRock, the world's largest asset manager, thinks there are a lot of misconceptions surrounding the rise of passive investing. One, for instance, isthe name. "We actually believe one of the greatest misnomers is this word 'passive' because we don't believe any investment decision is a passive decision," Goldstein told Business Insider. Passive investing, which means tracking a market-weighted index rather than actively trading single st...
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