Business Insider -
20 Oct 2017 17:48

IKEAhas a very specific system in place for naming its products. For example, rugs are named after towns in Denmark or Sweden, while bed and bath accessories are named after flowers and plants. Following is a transcript of the video. The Swedish company has more than 12,000 products. Each product has a unique name that may seem odd at first, but there's actually a consistent system in place. The naming system came from IKEA founder Ingvar Kamprad. Kamprad had dyslexia,a learning disorder that ca...
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