Venmo 'killer' Zelle is rolling out new ads aimed at encouraging more people to ditch cash

Zelle Peer-to-peer mobile payments tool Zelle, launched this summer, is rolling outits biggest marketing push to date. The ad campaign is aimed at raising awareness, not just for Zelle, but the peer-to-peer mobile payments industry at large, according to the company. You know you have your work cut out for youwhen your biggest competitor's brand name becomes synonymous with your entire industry. And that is why, having the backing of some of the largest banks in the U.S. helps. Just ask peer-to-...