Should companies be tackling politics? Keurig and Papa John's provide cautionary tales

Business Insider Business Insider CEO Henry Blodgetdiscusses the "Smash Your Keurig" phenomenon, which resulted from the coffee machine manufacturer's decision to pull its advertisements from Fox News host Sean Hannity's TV show in response to controversial comments made on his show. He notes that Keurig is just the latest example of a company that's waded into a political debate and found out the hard way that many customers view this negatively. Business Insider executive editorSara Silverstei...