'They don't know what they're doing': A seismic shift that set off the retail apocalypse could hit companies like Coca-Cola and Pepsi next

Freebies2deals As online sales grow, Coca-Cola and PepsiCo could be the next victims of the retail apocalypse. Up to 30% of beverage sales are impulse buys, and Coca-Cola and Pepsi target in-store shoppers. "I think the discourse around e-commerce remains an antiquated discourse ... On average, they don't know what they're doing," one beverage industry analyst said. Beverage industry giants like Coca-Cola and PepsiCo could be in deep trouble as customers ditch in-store shopping for e-commerce, a...