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Google and Facebook broke a promise to advertisers

Business Insider - 29 Dec 2017 15:58
Google and Facebook broke a promise to advertisers Screenshot Via YouTube Tech platforms like Google and Facebook love to boast about being "open." Too often that means they're a free for all. In 2017, it became clear that the open nature of these giants means they can't possibly keep track of what kind of content appears on their platforms. Media selling is, at its heart, about making a promise. If you buy an ad in GQ, the inherent promise is that you'll reach style-conscious men and be surrounded by content that reflects that. But increasingly...
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