Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, "to break apart, to throw into disorder, to interrupt the normal course of unity." Clayton Christensen, author...