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Bill Gross's $200M lawsuit against PIMCO was a PR ploy: book Rehabilitating bond guru Bill Gross' tarnished reputation required an explosively worded, $200 million lawsuit against the company he founded, PR guru Michael Sitrick confesses in his recently released book, "The Fixer." That lawsuit would be the "ideal platform" for getting Gross' "complete story to the public" after months of being depicted as "erratic, imperious and...
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