An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black-ish, which involved consumer goods firm Procter & Gamble paying for a plotline. In the episode, broadcast on ABC, characters disc...
An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black-ish, which involved consumer goods firm Procter & Gamble paying for a plotline. In the episode, broadcast on ABC, characters disc...
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