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Abercrombie & Fitch, Adidas, and Gap are resuscitating a trend that millennials have rejected for years Jerritt Clark/Stringer Flashy logos are back in vogue. Designer brands have made logos cool again, and mass-market retailers are wising up. The trend has suddenly become a favorite with millennials. Logos are back with a vengeance. At one time, visible logos were about the biggest faux pas a brand could commit, and now they're back in vogue. Designer brands such as Gucci and Calvin Klein have made flashy logos cool again, and suddenly millennials love them. Now, mass-market retailers want in. In...
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