A 23andMe competitor just launched its own cancer testing initiative -- but it differs in a key way

Hollis Johnson Consumer genetics company Color Genomics is rolling out services to test for genes linked to cancer and high cholesterol. Vinod Khosla of Khosla Ventures announced the new feature at global health conference HLTH in Las Vegas on Sunday evening. The announcement comes roughly a month after Color competitor 23andMe released breast cancer genetics results to consumers. Color and 23andMe are taking different approaches, however. While 23andMe provides results directly to consumers, so...