Mapistry, a small, Berkeley-based startup raised $2.5 million from investors despite working in an obscure, niche industry that was poorly understood. CEO Allie Janoch told Business Insider her secret was to simplify things as much as possible and only get into the details when probed. Shealso learned that while it's great to talk broadly about the industry, people really want to hear specifics about what the product can do for them. Mapistry is a "weird" startup, as readily admitted by Allie Ja...
How this CEO went from laying off her staff to recovering and raising $2.5 million for her 'weird' company
Business Insider - 13 May 2018 16:00
Mapistry, a small, Berkeley-based startup raised $2.5 million from investors despite working in an obscure, niche industry that was poorly understood. CEO Allie Janoch told Business Insider her secret was to simplify things as much as possible and only get into the details when probed. Shealso learned that while it's great to talk broadly about the industry, people really want to hear specifics about what the product can do for them. Mapistry is a "weird" startup, as readily admitted by Allie Ja...
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