Founder of Instagram-famous fashion brand explains how the company avoids retail's deadliest mistake

Lulus Lulus is an online women's fashion brand targeted at 20-somethings. On May 16, Lulus announced that it had received$120 million in venture funding. Co-founder and CEO Colleen Winter said that the business has found success thanks to a meticulous, data-driven testing process that allows it to stay ahead of fashion trends. It might seem like women's fashion brand Lulus has become Instagram-famous overnight, but mother-daughterco-foundersDebra Cannon and Colleen Winterhave been quietly buildi...