This ex-Googler has big plans to kill the 'Amazon experience' of online shopping

Neha Singh Obsess is an online virtual shopping platform that lets users shop in a discovery-oriented context. Its founder, ex-Googler Neha Singh, hopes to create the e-commerce platform of the future, where users will some day shop as online avatars in lush, 3D environments. "You can't sell fashion and art the same way you sell toothpaste," says Neha Singh. "But on the internet, that's exactly what we do: Toothpaste is sold the same way as beautiful clothes." Singh is the founder of Obsess, a n...