How To Optimize Both Ends Of The Customer Experience

"Who here is afraid of Amazon eating up their business?" the keynote speaker asked. Most of the merchants in the room raised their hands. You see, I was in the ballroom of the Hyatt Regency, La Jolla, attending MivaCon for the first time. Throughout the conference, Amazon's dominance in the e-Commerce space was a persistent theme. Indeed, for many sellers investing in their own web site and brand, Amazon instills a lot of fear. The company was referred to as a dragon in many of the slides presen...