Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots

With Instagram's ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company's CMO, Keith Weed, declared today in Cannes that it won't work with influencers who buy followers. And, in...