This tween wellness line gives puberty a chic makeover

Blume is the first cohesive line of self-care products just for girls. Can it make puberty less daunting–for both tweens and moms? Today’s teens have plenty of access to information, but that hasn’t necessarily mitigated the insecurities and embarrassment that accompanies puberty. They might not need “the talk” anymore, but they still need guidance when it comes to navigating the transition to adulthood. And that includes what to buy. Read Full Story