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Amazon's plan to take over physical retail is finally becoming more clear (AMZN) Getty/Andrew Burton "Microtrips" to Whole Foods are up 8.7% chainwide since the grocer was acquired by Amazonfor more than $13 billion last year, according to InMarket. Microtrips are defined as trips that take less than five minutes. The growth is likely driven by customers who are visiting Whole Foods stores to pick up purchases from Amazon Lockers.Still, any new visit to the store carries the possibility of a purchase. Amazon has also focused on this fast kind of store visit with convenience-...
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