The Washington Post is helping podcasters serve fresh ads (GHC)

This story was delivered to Business Insider Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. The Washington Post istestinga new tool, called Rhapsocord, that automatically identifies areas of a podcast where an ad could be placed and then automatically inserts ads into those spots,so that podcasters don’t have to do it themselves manually, AdExchanger reports. The offering aims to help podcast advertisers...