These 5 brands are the best at customer experience -- here's how they do it

Sailthru While Amazon surpassed Alphabet this year to become the second most valuable publicly listed US company, the organization falls behind 57 others in providing a personalized customer experience. The second annual Retail Personalization Index has just launched, and the report — covering online and offline personalization for retail brands — ranks Sephora, Walmart, and Nordstrom among the many outperforming Amazon in this area. Amazon may be the retailer synonymous with personalization...