Business Insider -
16 Sep 2018 16:15

Hollis Johnson Generation Zswere born after 1997. They prefer brands that are healthy, socially-conscious, and connected with influencers on platforms like YouTube, Instagram, and Snapchat. But many of their favorite brands are shared by older generations, too. Millennials, move aside. There's a new generation advertisers are vying to reach: Generation Z. Gen Zs are Americans born after 1997, and their short lives have been already been marked by the advent of mobile technology, social upheaval,...
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