See Mailchimp’s weird new branding

While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies grow up, their branding usually does, too. That often means that the initial quirkiness of a startup logo fades into the slick, streamlined branding you see everywhere today–like that same sans serif font that has become the basis for Google, Airbnb, and Pinterest’s wordmarks. Read Full Story