After the VMLY&R Merger, What's Next for WPP?

The recent union of VML and Y&R made for more than a mouthful as VMLY&R gave the industry some insight into WPP CEO Mark Read's long-term plan for reinventing the world's largest holding company after Martin Sorrell's 33-year run. "Mark has probably six to seven months to demonstrate to shareholders that there's a plan in...