IN LATE 2012, just before the release of "House of Cards", Ted Sarandos, chief content officer of Netflix, declared: "The goal is to become HBO faster than HBO can become us". Few took him seriously. HBO had a globally recognised brand with some of the best programmes in television, including "Game of Thrones". Yet Netflix would go on to surpass HBO in subscribers, money spent on programming and, this year, Emmy-award nominations. Meanwhile HBO did not try to become Netflix. It prioritised profi...
IN LATE 2012, just before the release of "House of Cards", Ted Sarandos, chief content officer of Netflix, declared: "The goal is to become HBO faster than HBO can become us". Few took him seriously. HBO had a globally recognised brand with some of the best programmes in television, including "Game of Thrones". Yet Netflix would go on to surpass HBO in subscribers, money spent on programming and, this year, Emmy-award nominations. Meanwhile HBO did not try to become Netflix. It prioritised profi...
Share this Article
Recommended