Bluefly Boosts Email Revenue 11%, Site Visitor Identification 15% With Targeted Marketing

Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across three online stores: B. luxe, B. Timeless and B. trendy. With a fast-growing product arsenal -- adding an average of 150 new items to its site per week -- the Bluefly team felt it had yet to capitalize on a major opportunity: identifying shoppers and building a personal connection with them. Luxury sites such as Bluefly typically attract m...