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Marc Hetherington and Jonathan Weiler, two professors at the University of North Carolina at Chapel Hill, are psychological profilers interested in profiling American politics. In their new book Prius or Pickup?: How the Answers to Four Simple Questions Explain America's Great Divide (Houghton Mifflin Harcourt, 2018), they discuss the responses to surveys over the years in which the four forced-choice questions were included.
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