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Black Friday Draws 165 Million U.S. Shoppers As The Holiday Grows Abroad The period from Thanksgiving through Cyber Monday was a rousing retail success, with more than 165 million Americans shopping either in-store or online, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. The average spend across all consumers was $313.29 over the five-day period, down slightly from the $335.47 spent in 2017. More than 89 million people shopped both online and in-store, up nearly 40% from 2017, and multichannel shoppers outspent single-channel sho...
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