SEX SELLS, and it sells few things better than lingerie. Nowhere is that more evident than the Victoria's Secret fashion show. Befeathered models, known as "angels", shimmy down a runway to promote America's biggest underwear retailer. In 2011 more than 10m people watched it on television. But on December 2nd just 3.3m viewers tuned in (see chart). Victoria's Secret has around a tenth of a global lingerie market worth $78bn, according to Euromonitor International, a research firm. It shows all t...
SEX SELLS, and it sells few things better than lingerie. Nowhere is that more evident than the Victoria's Secret fashion show. Befeathered models, known as "angels", shimmy down a runway to promote America's biggest underwear retailer. In 2011 more than 10m people watched it on television. But on December 2nd just 3.3m viewers tuned in (see chart). Victoria's Secret has around a tenth of a global lingerie market worth $78bn, according to Euromonitor International, a research firm. It shows all t...
Share this Article
Recommended