The Economist -
18 Dec 2018 18:11

MEMO FROM: Bognor Consulting Group. To: Santa Claus, North Pole HQ, Lapland. Thanks for asking us to have a look at your business model. Our staff have now recovered from their frostbite and have a number of significant suggestions for a revamp before next year. First, the brand name. The business seems to use several different monikers, including St Nicholas, Santa Claus and Father Christmas. We suggest settling on one of the three. Father Christmas is clearly paternalistic and gender-biased. S...
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