Despite Push For Personalization, Just 18% Of Retailers Identify Shoppers In-Store

A robust 61% of retailers plan to use customer-identifying technology in their stores within three years. However, there's a lot of work to be done to turn these plans into realities: only 18% of retailers currently use this technology, and just 4% say it is implemented and working well, according to the 2018 Digital Commerce Survey from Boston Retail Partners (BRP). Even when retailers are able to identify the customer in the store, in many cases this doesn't occur until the point of checkout -...