Facebook Commissions Study to Say Facebook Is a Great Tool for Challenger Brands

Brands are growing weary of Facebook, but the social media giant says otherwise--at least according to a new Ipsos study commissioned by the company. The new study, released as a tie-in to CES, describes numerous ways "disruptor brands," also known as direct-to-consumer (DTC) or digitally native vertical brands (DNVB) are using Facebook to grow and...